One inbox for every channel
WhatsApp, Instagram and Facebook Messenger conversations for your team in one live inbox, with search and filtering by channel.
Your smart assistant for business growth
Turn your conversations into sales — with AI
Let WASEL answer your customers, understand their questions, present your products and follow up on their orders around the clock — from one place.
- 14-day free trial
- No payment card needed
- Cancel anytime
- Arabic and English
Works with your channels
- WhatsApp Business Available now
- Instagram Available now
- Facebook Messenger Available now
Features
Every tool you need… in one platform
From the first message to the confirmed order: tools designed for how you sell through conversations. And we're upfront about what's available now and what's coming.
Available now Coming soon
An AI assistant that speaks your customers' dialect
Replies in Iraqi Arabic, Arabic and English, grounded in your own business information — not generic answers.
Auto-replies tailored to your page
Ready-made, editable replies for every kind of business: shops, restaurants, clinics or service companies.
Customers and conversations
A profile for every customer from their number, and a clear status for every conversation: open or closed, and who on your team has it.
Organize and track orders
Turn a conversation into an order and follow it from confirmation to delivery.
Hand over to a team member when needed
Anyone on your team can take a conversation with one click, reply personally and release it — and the AI assistant hands conversations over by itself when a person should help.
Performance reports and analytics
Clear reports on conversations, response times, sales and team performance.
Several pages and numbers, one account
Separate workspaces for your brands or branches, and more than one WhatsApp number depending on your plan.
Customer data protection and isolation
Each subscriber's data is isolated at the database level, with roles, permissions and an audit log of every important action.
Your products, prices and FAQs
Add product information, prices and FAQs for the assistant to rely on in its replies.
How it works
Three steps… and your smart assistant is ready
No complicated setup, no code.
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Step 1
Create your account
Sign up with your email, confirm it and create your business's first workspace.
Available now
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Step 2
Connect your channels and add your business details
Securely connect your WhatsApp Business number, Facebook Page and Instagram account through Meta and add your opening hours and contact details.
WhatsApp, Instagram and Facebook Messenger available now
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Step 3
Customize your assistant and start receiving conversations
Receive and answer your customers' conversations with your team from one inbox.
Receiving conversations available now · assistant customization soon
Try it yourself
See how WASEL answers your customers
Choose your business type and ask like a customer. The demo runs entirely in your browser and sends nothing.
These replies are pre-written examples that illustrate the experience — not output from a real AI model. The real assistant is in development.
WASEL · demoClothing store
Demo mode
Welcome to our store 👗 What are you looking for today?
WASEL is typing…
Yes, it's available in L in black and white. Shall I reserve one for you?
Yes, we deliver to every province. Tell me yours and I'll give you the delivery fee and time.
Of course — you can exchange it within the period set in the store's exchange policy. Want me to walk you through it?
I'll send you the price and photos from the store catalogue right away, and if you like it I'll confirm the order.
Here's the full menu with today's specials. Delivery or pick-up?
We deliver to the areas the restaurant covers. Send me your address and I'll check and calculate the fee.
It depends on how busy we are and your area. Once you confirm, I'll tell you the expected time.
We take orders during the opening hours set by the restaurant. Shall I start an order for you now?
Tell me your name and the doctor or specialty you need, and I'll suggest the nearest available slots.
The consultation fee is set by the clinic; I'll send it to you with the booking details.
I'll send you the location on the map now. Would you like the opening hours too?
I can't give medical advice. I'll hand your conversation to the clinic staff so they can help and book you in.
Yes, it's original and comes with a warranty under the store's policy. Shall I send the warranty details and specs?
They differ in storage, camera and battery. Tell me what matters most to you and I'll recommend the right one.
Yes, cash on delivery is available, depending on the payment methods the store enables.
Of course! Tell me the type of service and the details, and I'll prepare a quote request for our team.
We cover the areas the company serves. Tell me your city and I'll check.
Sure — I'm handing the conversation to a team member now and they'll reply shortly.
Use cases
Built around the way you work
Real scenarios from the day of any business that sells through conversations. Some rely on upcoming features such as the AI assistant and orders.
Clothing and fashion stores
The scenario
A customer asks late at night about the size and availability of a dress she saw in a story.
How WASEL helps
The message lands in one inbox your whole team sees, the reply relies on your product information, and the order is ready to confirm in the morning.
Restaurants
The scenario
The lunch rush, with everyone asking about the menu and delivery areas.
How WASEL helps
Ready replies for the menu and opening hours, and a team member takes special orders with one click.
Clinics and medical centres
The scenario
Patients asking about appointments, fees and location all day long.
How WASEL helps
Organised answers to repeated questions, and any medical question goes straight to clinic staff.
Electronics stores
The scenario
A customer torn between two devices, asking about warranty and cash on delivery.
How WASEL helps
A clear comparison from your product specs and warranty policy, and order follow-up through delivery.
Service companies
The scenario
Quote requests arriving from several provinces.
How WASEL helps
Collect request details with structured questions and share conversations across the team.
Multi-branch brands
The scenario
A brand with two branches and an online store, each with its own number.
How WASEL helps
A workspace per branch, separate WhatsApp numbers and the right permissions for each team member.
Security and privacy
Your customers' data… under your control
WASEL is built on one clear principle: each business's data belongs to that business alone.
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Full multi-tenant isolation
Every business account is isolated at the database level (row-level security), and any request without the right context is refused by default.
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User permissions
Owner, manager, sales, support and analyst — everyone sees only what they need, with two-step verification.
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Protected communications
Encrypted connections, and the signature of every message arriving from WhatsApp is verified before it's accepted.
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Audit logs
Every important change is recorded with who made it and when, so you always know what happened.
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Secure token and API key handling
Meta access tokens are encrypted and never shown in the interface or in logs.
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No sharing between businesses
Your customers' data is never shared with another business or used to serve anyone else.
Pricing
Plans that grow with your business
Prices and limits are managed in the platform settings and shown here exactly as they apply today, in Iraqi dinars.
Starter
For small shops getting started with social selling.
38,000 IQD per month
380,000 IQD per year
or 380,000 IQD per year
Save 76,000 IQD a year
14-day free trial
Start free trialThe plan includes
- Connected channels2
- Team members per workspace5
- AI replies per month1,000
- Workspaces1
Growth
For growing businesses with several channels and a team.
103,500 IQD per month
1,035,000 IQD per year
or 1,035,000 IQD per year
Save 207,000 IQD a year
14-day free trial
Start free trialThe plan includes
- Connected channels5
- Team members per workspace20
- AI replies per month5,000
- Workspaces3
Business
For established brands with multiple branches.
260,750 IQD per month
2,607,000 IQD per year
or 2,607,000 IQD per year
Save 522,000 IQD a year
14-day free trial
Start free trialThe plan includes
- Connected channels15
- Team members per workspace50
- AI replies per month20,000
- Workspaces10
Prices are in Iraqi dinars (IQD) and exclude taxes where applicable. You can upgrade, downgrade or cancel at any time from the billing page.
Do I need any coding knowledge?
No. Everything happens in the dashboard: creating your account, connecting WhatsApp and inviting your team — no code at all.
Does it support Iraqi Arabic?
The platform's interface is available in Arabic and English. The AI assistant — currently in development — is designed to understand and reply in Iraqi Arabic, Arabic and English.
Can I connect more than one page?
Yes. You can create several workspaces for your brands or branches and connect more than one channel — WhatsApp numbers, Facebook Pages and Instagram accounts — within your plan's limits.
Can a team member step into a conversation?
Absolutely. Any team member with permission can take a conversation and reply personally at any time, then release or close it.
How is customer data protected?
Each subscriber's data is isolated at the database level, access is governed by roles and permissions, access tokens are encrypted and every important action is written to the audit log.
Can I add my team?
Yes. Invite team members by email and give each person a role such as manager, sales, support or analyst.
Can I cancel my subscription?
Yes, you can cancel or change your plan at any time from the billing page in your account.
How are AI messages billed?
Each plan includes a monthly number of AI replies within its limits, shown clearly on the pricing page and in billing. The AI replies themselves are still in development.
Ready for every conversation to bring you closer to a new customer?
Create your free account, connect WhatsApp and let your team reply from one place.